As Millions Of Consumers Unwrapped Kindle Fires Over Christmas, Mobile Ad Impressions Spiked 261 Percent

In November, Mobile ad network Millennial Media reported that Amazon?s new tablet devices Kindle Fire, was seeing ad impressions grow at an average daily rate of 19% since its launch to the public in the middle of the month. Millennial says it?s not just seeing millions of impressions and the device is on a monthly run rate of hundreds of millions of impressions. But that data was gathered from a few weeks of usage from consumers in November, and as Amazon reported yesterday, December's holiday season brought record sales for the Kindle Fire, with over 4 million Kindle devices sold in December. The Kindle Fire was the most gifted and wished for product on Amazon this season. Today, Millennial is releasing data from its ad network showing impressive growth numbers from the Kindle Fire over the holiday weekend. In November, impressions on the Kindle Fire grew an average rate of 19 percent every day. Over this past weekend, Millennial says that as consumers opened and used their new Kindle Fires, ad impressions increased even more. As millions of consumers unwrapped new Kindle Fires, Millennial saw an average daily growth rate of 113 percent.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/17Q95hROwLs/

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